It's the start of the new year, and after their busy festive period, the hotel has high hopes for the year ahead - looking at how they can improve all areas of their service.

It’s Valentine’s week at the Savoy and the hotel is preparing for one of the busiest and most profitable days of the year.

This week, it’s the week leading up to the BAFTA film awards and a Hollywood legend checks in and puts Sean’s butler skills to the test.

After their most profitable year and their busiest festive season, the hotel hosts its annual staff gala where the 600-strong staff can celebrate – but there is a crisis looming as news of COVID-19 starts to become a reality at the hotel.

The festive season is the most profitable time of year for the Savoy hotel. Across the hotel, every department is preparing for the rush and the hotel is fully booked.

The hotel is reopened after the pandemic. Sean and Michael look after guests staying in the new £16,000 per night Royal Suite by Gucci. Gordon Ramsay opens a new restaurant.

The hotel staff are on high alert for the imminent arrival of a mystery hotel inspector - will The Savoy retain its Forbes five-year status?

The Savoy team is gearing up for the re-opening of its world-famous American Bar, the oldest cocktail bar in London, with a new menu and an updated look.

The hotel is full of guests, looking to celebrate special occasions. Event Sales Director Jamie is run off his feet looking after a backlog of postponed weddings.

The Savoy team prepares for the most lucrative time of the year for six intense weeks, but after 2020's festivals were cancelled, 2021 is the hotel's most vital Yuletide ever.