WWE's first-ever brand extension divides its roster and sparks civil war between Raw and SmackDown. As competition heats up between brands, Eddie Guerrero, JBL, Edge and others showcase Ruthless Aggression as they capitalize on their newfound opportunity to become stars. Go in depth on WWE’s groundbreaking decision to split its roster between two brands, Raw and SmackDown, from the myriad behind-the-scenes challenges, to the intense competition that erupted between the brands and their Superstars

As WWE embarks on a new era, the creation of new innovative concepts such as Elimination Chamber, Money in The Bank and Taboo Tuesday invigorates WWE programming.