When George Henry Arnett hears that Bret Maverick is in town to collect his money, Arnett (Adam West) starts a ""top gun"" rumor about Bret. After he creates a smoke screen, Arnett creeps out of town. Maverick is idolized by the town youngsters, sought after available women and hunted by the town bounty hunter. Bret Maverick is the talk of the town.

In St. Joseph, Missouri, Beau Maverick wins halfl-ownership of the Golden Wheel Casino. The business venture is short-lived when his partner, Rand Storm, is shot to death by Flo Baker. Storm was a notorious ladies' man and Flo, a female entertainer, was resisting his advances. Just before he dies, Rand tells his younger brother, Luke, that the shooting was an accident. But Luke has Beau framed for murder so that he can take over the business.