Shuchiin Academy is a beacon for talented students with a bright future ahead of them. The vice-president of Student Council, Kaguya Shinomiya, and the president, Miyuki Shirogane, are attracted to each other, but they are both too proud to be honest about their feelings, so all they do is think about how to get the other person to confess their love. Six months pass without anything happening between them, but then one day, the secretary, Chika Fujiwara, comes in with news about how she won a pair of free tickets to see a movie, a movie that supposedly turns males and females who see it together into romantic couples. This is the trigger that kicks off the romantic game of wits...

When Fujiwara glances at an unwholesome magazine confiscated by the headmaster, she notices to her dismay a survey with the question, "When was your 'first time'?" The magazine claims 34% of high school students have had that experience. Fujiwara calms a startled Shirogane by doubting the veracity of the figure, believing it to be too high, while Kaguya posits, "This percentage seems about right to me," and freely admits that she has had that experience. Shirogane, who has never been in a romantic situation, is shocked by Kaguya's admission, but when she sees his reaction, she uses it as an opportunity to stir him up by asking, "Don't you have a girlfriend?"

Yu Ishigami is the fourth member of the student council. Despite being a first-year, he was scouted out by Shirogane for his talent with numbers and appointed the council's treasurer. Owing to Yu's introverted personality, he normally doesn't stand out much, but the council would fall apart without him. But one day, Yu goes to Shirogane and confesses his desire to quit the group. In fact, his mind is made up, even though Shirogane desperately tries to persuade him to stay. Apparently, the situation is beyond Yu's control, but with a tear in his eye, he explains to the president that he thinks he's being targeted for murder...

Kashiwagi's boyfriend goes back to Shirogane for more romantic advice while Kaguya eavesdrops again. Thanks to Shirogane's advice the first time around, the boy has been dating Kashiwagi, but a month has passed and the two haven't even held hands yet. To Kaguya, the question of what to do in order to hold hands is so simple that she's disgusted by it, but for Shirogane, who doesn't actually have any experience when it comes to romantic relationships, it's a relief since he feels capable of addressing the problem. However, like the previous occasion, Shirogane's advice seems to go in an unexpected direction...

After being forced to bail out on seeing fireworks with her fellow student council members, Kaguya shuts herself up in her dark bedroom. Hayasaka, Kaguya's maid, is worried about her mistress's depressive state. She tries to cheer Kaguya up, and when that doesn't work, introduces a plan to sneak out of the family mansion. Kaguya manages to slip past a pair of vigilant butlers and reaches the venue, but the fireworks display is already over. Kaguya is in tears, since she really wanted to see the fireworks with the others, but then she hears a familiar voice: "Then, I'll show them to you."

The boy who has been dating Kashiwagi, thanks to Shirogane's help, comes back yet again for more relationship advice from Shirogane. But something seems different about him. With his return from summer vacation, he has completely transformed into a player. Getting advice was just an excuse to brag about his girlfriend to Shirogane and Ishigami, and the two suspect that he has "experienced nirvana." They decide to leave the couple alone and observe them from afar as the two lovebirds start to get into a romantic mood...

Shirogane is at the top of the race for the student council elections according to the latest predictions, but he is concerned about Miko Iino, a first-year who is trailing close behind him in the race. His competitive streak flares up when he has a conversation with Miko during her election campaign and finds out that she has been at the top of her class as well as an eloquent speaker. Fujiwara plays the role of the peacemaker while tensions mount between the two rivals, but she is caught off guard when Miko asks, “Will you be my vice president if I’m elected as the student council president?”

The fateful day of the student council elections finally arrives, but Miko’s efforts are in vain, and it appears that Shirogane’s past experience as the president has given him the edge to be the projected winner. Kaguya gives a perfect endorsement speech showing that Shirogane and his team are leagues above Miko’s camp. However, for some reason Ishigami looks troubled. He is worried that Miko, who suffers from stage fright, will be unable to deliver her speech, and become the laughing-stock of the whole school. As Ishigami is visibly frustrated by this prospect, Shirogane utters “I just need to win in a way so that Miko Iino won’t be ridiculed by the other students, right?” as he heads for the stage…

In an effort to break out of his shell and become a normie, Ishigami decides to join the cheerleading squad for the school sports festival, but much to his dismay, the team is essentially the “Tribe of Yay!” While Ishigami feels hesitant, the team meeting intensifies fueled by enthusiasm and zeal, where it is decided that all the boys will dress up in girls’ school uniforms while cheering. However, Ishigami, who is a loner, can’t think of any female friends that would casually lend him a uniform. As he begins to consider quitting the team, Kaguya appears…

The student council is asked to model for the Shuchiin Academy brochure. However, Kaguya's family has a strict policy prohibiting her from being photographed for any forms of publicity, and as result, she is unable to participate. As Kaguya longingly observes the rooftop photo shoot, the student council members propose to take a final group photo, solely for private use, on their cell phone, which makes Kaguya very happy. Just then a gust of wind blows across the rooftop, causing her to drop her phone and sending it way down below to the school grounds. Kaguya picks up her shattered cell phone from the floor and begins to reflect on all the photos with everyone she has lost, and becomes overwhelmed with sadness.

What do Shuchiin Academy's model students do outside of their student council duties? These eccentric activities reveal a side of the student council that has never been seen before!

After finally making her long awaited smartphone debut, Kaguya restlessly contemplates over how to respond to Shirogane's LINE message. As Hayasaka watches over, she realizes that Kaguya is not aware of the "read receipt" function. If Kaguya lies by responding that she just read the message, she runs the risk of exposing the truth that she had been obsessively staring at Shirogane's message with glee. Weighing out her options to best serve her mistress, Hayasaka decides to explain LINE's functions when suddenly a new problem emerges.

Shirogane accidentally steps on Maki Shijo, a female student who had collapsed on campus, and takes care of her in the student council room. Apparently, she has suffered from the sorrows of love. When Maki discusses her situation with him, her expression changes from high-spirited, to anxious, to explosively angry, to tearful. After witnessing such an intense range of human emotion, for some reason Shirogane was struck by a strong sense of déjà vu. What on earth was this feeling?

Shirogane couldn't tell Ms. Herthaka that sometimes humans need to expose their weaknesses and endeavors to practice rapping which should be able to convey that. But his rapping skills are catastrophic. Fujiwara, who previously taught him singing and dancing, tags along for practice. But she's a total amateur when it comes to rap that she's on the level where she's convinced it's all simple-minded puns. So Fujiwara begins special training. With the advice from Shirogane who has overflowing knowledge on rap music, she rapidly improves... But something is still missing!

While all the classes were consumed in preparation for Shuchiin Academy's Hoshin Culture Festival, Shirogane and those from Class 2-B were working hard at making balloon art. As Fujiwara delicately puts finishing touches on a cute balloon bear, the clumsy Shirogane keeps popping them no matter how many times he tries. The sound of balloons popping echoes sadly in the classroom. But Fujiwara, who has joined Shirogane's special training many times up until now, hardens her heart and decides not to help this time. To overcome this without the help of others, Shirogane heads to the student council room for practice. However, Kaguya is in the room...

One week after enrolling in Shuchiin Academy as a special scholarship student, Shirogane had already regretted that he had come to a school he should not have. The students around him were elites born into famous families. Shirogane, who is from a modest household and enrolled from a school outside of Shuchiin's track, couldn't even find a friend to eat with, so he quietly kills time away from the cafeteria. Just as Shirogane's miserable emotions explode, an upperclassman with a student cap appears in front of him. A shining golden fourragere lays across his chest as proof of student council president. And he says that he's come to recruit Shirogane into the student council.

The moment the culture festival reached its finale, the jewel object made by Shirogane was stolen by a phantom thief who calls himself Arsène. Kaguya and the others headed to the roof where the phantom thief keeps appearing, but there was no one there. Fujiwara, who transformed into a genius detective, struggles to solve the mystery behind the calling card and uncover the thief's true identity. But Kaguya, left behind at the scene of the crime, had begun to figure out the criminal. The problem is the location. Kaguya traced the phantom thief's line of thinking and headed to where he is now...

Shroud in a cape and dressed in the guise of the phantom thief Arsène, Shirogane waited for Kaguya's arrival atop the clock tower roof overlooking Shuchiin. When asked why he would do such a thing, Shirogane answered that there was something he wanted to show Kaguya. The festival's afterparty has already begun as the sun set over this school and the students could be seen encircling and enjoying the bonfire. While the emotions that could not be expressed with words mingled between Shirogane and Kaguya's hearts... Shirogane carried out his ultra-romantic operation!!