Pinoy Fear Factor is a franchise reality show on ABS-CBN that started airing on November 10, 2008. It ran for 15 weeks, ending on February 20, 2009. The show is based on the Dutch reality game show Now or Neverland and is produced by Endemol. It is hosted by Filipino actor-host Ryan Agoncillo. The Philippines is the 30th country to use Buenos Aires, Argentina as the location of the series. Other Fear Factor hubs are located in South Africa and Serbia.

Though the Philippine producers have plans to make the Philippines the next Fear Factor hub in the world, they still decided to shoot the first series in Buenos Aires, Argentina where stunts experts and resources are readily available.

The first series was won by Jommy Teotico who took home P2 Million, a house and lot, and was given the title of "El Ultimo Participante". It uses the tagline Ang buhay sa likod ng katapangan or "Life behind bravery." The theme song of the show, which is entitled Tagumpay, is performed by Chivas Malunda.

Sister channel Studio 23 airs a condensed one-hour Saturday edition, covering the episodes shown within the week.