The advertiser, the supermarket, and the agency, "A Criação", test an idea for selling pudding, using a strangely normal focus group, while the creatives work on a backup plan.

[RTP1: 2017-09-19]

The agency orders the execution of an advertising film to "Credo Filmes", a production company. The process, in order to safeguard all desires and all discomforts, is becoming increasingly absurd: logically and rationally absurd. The Bear (Urso), the director of "A Criação" agency, and the Chicken (Galinhola), the director of research at the Supermarket will get involved...

[RTP1: 2017-09-26]

One big event, for the Supermercado's white toilet paper brand, is designed, budgeted and executed. Not quite what they had thought, hence the title, but no one cares.

[RTP1: 2017-10-03]

The Supermarket asks the agency, "A Criação", a campaign that aims to modernize the chorizo, a traditional food object that wasnot modernized. Obviously the agency thinks of Joana de Vasconcelos, but the Little Robot (Pequeno Robot) is very uncomfortable. The Chicken (Galinhola) is pregnant with the Bear (Urso).

[RTP1: 2017-10-10]

The two creatives, the Dog (Cão) and the Raven (Corvo), disappear for two weeks to make a photograph of a coffee filled with a lot of foam. The Dog (Cão) begins to harass the Sheep (Ovelhinha). [RTP1: 2017-10-17]

It's Christmas. It is necessary to find for the Nativity scene a modern, inclusive boy who portrays the complexity of the social mosaic in which we live. The Dog (Cão) chases the Sheep (Ovelhinha) and the Shepherd (Pastor).

[RTP1: 2017-10-24]

The advertiser, the Supermarket, wants to cut the agency's fees in half; to satisfy the board and to face the crisis. The Dog (Cão) is present to the Judge. The Chiken (Galinhola) is jealous of the Duck (Pata). [RTP1: 2017-11-07]

The agency works on the design of a viral campaign. In the episode there is a lesson on viruses, there are kittens and there are garden products. The Dog (Cão) comes back with an electronic bracelet. [RTP1: 2017-11-14]

The viral campaign is presented, approved and produced. It's no easy task, because it's hard to find and hire Gisele, but the episode is filled with celebrities and z-listers. [RTP1: 2017-11-21]

It's the time of the festivals. The community is celebrated. Each one expects to win the largest number of Staff, but the revelation is the Deer (Veado) agency. Rui Unas delivers the prizes. They all end up, people and animals, in bed with each other. [RTP1: 2017-11-28]