Jeff Pickles decides it’s time to talk about death on Mr. Pickles’ Puppet Time. His executive producer, Seb, feels that Mr. Pickles the persona and Jeff Pickles the person need to remain separate. Deirdre punishes her daughter Maddy for not eating her veggies.

Jeff makes a rash decision that could affect the ability of the show to continue. Seb strategizes how to rebuild Jeff’s image. The two disagree about how Jeff can repair his family. Deirdre tries to learn more about what’s happening while Maddy is at her piano lesson. Jeff’s son Will decides to let loose with his new friends.

Jeff wonders if he’s having a breakdown or a breakthrough. Will gets into trouble at school. Scott confronts Deirdre about her feelings for Mr. Pickles-San. Seb decides to make a last-minute change to Pickles on Ice while Jeff is away.

Everyone in Jeff’s life deals with the results of the speech Jeff made on national television.

Jeff realizes that if he can tell a lie for the first time in his life he’ll get everything he’s ever wanted.