Season 0 of The Ancient Magus' Bride premiered on October 3, 2017.

Season 1 of The Ancient Magus' Bride premiered on October 8, 2017.

Chise Hatori, a 15-year-old Japanese girl, was sold for five million pounds at an auction to a tall masked gentleman. Abandoned at a young age and ridiculed by her peers for her unconventional behavior, she was ready to give herself to any buyer if it meant having a place to go home to. In chains and on her way to an unknown fate, she hears whispers from robed men along her path, gossiping and complaining that such a buyer got his hands on a rare Sleigh Beggy.

Ignoring the murmurs, the mysterious man leads the girl to a study, where he reveals himself to be Elias Ainsworth—a magus. After a brief confrontation and a bit of teleportation magic, the two open their eyes to Elias' picturesque cottage in rural England. Greeted by fairies and surrounded by weird and wonderful beings upon her arrival, these events mark the beginning of Chise's story as the apprentice and supposed bride of the ancient magus.

Season 2 of The Ancient Magus' Bride premiered on April 6, 2023.

Chise was able to accept Elias and herself, if not necessarily everything about her situation. After Cartaphilus fell into a slumber that would not last forever, Chise could return to her regular life.

Then Chise is invited to enroll at the College, a prestigious learning institution for sorcerers, to examine and look for a way to remove the curses she bears. Despite the reluctance of her groom, Elias Ainsworth, Chise accepts the proposal, as she believes attending the school might help her minimize her self-sacrificing tendencies.

From the get-go, Chise grabs the attention of her classmates and professors alike, who have never seen a mage in action before. However, there is a sinister plot brewing behind the College's back, and the young mage will have to determine who is friend or foe in order to put a stop to it.