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Best friends Neil and John took over the Vidella Hotel in Blackpool a decade ago, but their love of practical jokes is beginning to wear thin and falling trade has started to take its toll on them. Alex Polizzi tries to turn their struggling business around, but has her work cut out to prove to the owners that a failing hotel is not a laughing matter.

Alex Polizzi visits Eden Lodge in the popular holiday and sailing resort of Falmouth in Cornwall, booking into the B&B as a guest to gain an impression of the average customer experience. She is not impressed by owners Lynn and Ziggy's self-decorated bedrooms and the condition of their indoor swimming pool, and decides they need a serious wake-up call if they are to operate at a profit.

Church minister John Humberstone has been welcoming guests to the Grade-II listed Alexandra Hotel in Llandudno for the past couple of years, but the business is in deep trouble. Alex Polizzi heads to north Wales to try to revive the establishment's fortunes, but has her work cut out to transform its failing restaurant, bad reputation and negative reviews.

Sue Tipton bought the Gungate Hotel in Tamworth, Staffordshire, on impulse because she was looking for a challenge, but the last few years have become a constant struggle and she has been forced to run the business virtually single-handed. Alex Polizzi spends a night to get a feel for what guests encounter and the next day delivers a hard-hitting verdict. Can Sue handle the truth?

The Green Man Pub and Hotel is in a prime location near Wembley Stadium, but bad reviews and old-fashioned bedrooms are putting off guests and forcing owner Mel Preedy to rely on the establishment's pub to support the hotel side of the business. Alex Polizzi heads to north London to attempt to reverse Mel's fortunes.

Alex Polizzi heads to Crawley in West Sussex to try to help out a family-run concern just five miles away from Gatwick. Despite its proximity to the busy airport, the Waterhall Country House Hotel is struggling and owners Anne and Andy Marsh desperately need a change in fortunes if it is to become profitable. Can Alex set them on the way to success?