A master bagel maker builds a big following in Chicago, but even as he dreams of expanding beyond the Windy City his business is growing stale; if Marcus can't push him to rise to the occasion, this would-be mogul won't be going anywhere.

The owner of a chain of cork-based retail stores is in deep debt to her romantic partner because of haphazard business practices. She resists advice from her employees, and Marcus struggles to help her develop new products and upgrade the brand.

Marcus travels to Santa Claus, Ind., to save Santa's Toys; hardworking owners Mark and Heidi's business practices have landed their business on the naughty list, and they must follow Marcus' protocol to save their business.

Two former employees from The Casery want to start their own cell phone case brand; Marcus tries to help Charlotte overcome her confidence issues to become a CEO, so she and Skyler can build a new company from the ground up.

A cookie business grows too quickly from a tiny shop to a full-production wholesale company, and it is now at the mercy of angry lenders; Marcus tries to teach owner Rachel how to stay in business despite heavy financial consequences.

Greg and Jennifer Lyles want to keep their Kentucky BBQ restaurant small and local, but their son, Chandler, has dreams of going national; as the threat of bankruptcy looms, Marcus strives to put this family on the same road to success.

The owner of an Asian-inspired shaved-cream shop expands his business before perfecting his concept; now, his company is on the verge of bankruptcy; Marcus tries to push him to change his concept and let go of the manufacturing process.

Two brash social media influencers build a million dollar sock company but suffer major losses bringing the company to a standstill; Marcus may get cold feet if arrogance prevents the business owners from meeting their goals.

The owner of a fly-fishing boat and apparel company designs a unique floating tent, but his defensive nature prevents him from taking feedback to improve his brand; Marcus encourages the owner to open up to new ideas.

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