When Amy assigns an uncomfortable Jonah to the gun section of Cloud 9, Jonah abuses his right-to-refuse sale to anyone that causes concern, causing an open-carry protest to gather in the store. On principle, Glenn attempts to purchase all of the store's morning-after pills, but finds himself in a moral dilemma when he can't afford them. Dina, Garrett and Mateo hunt down a crow that has flown into the store.

After a Cloud 9 employee posts a controversial video online, Dina enlists Cheyenne to help police the rest of the staff's social media accounts. Meanwhile, Amy learns something about Jonah that drives her to desperately pursue Instagram views, and Glenn suspects Mateo of rewards card fraud.

When a new Cloud 9 initiative forces employees to be friendlier to their customers, Amy ends up getting to know Jonah's parents - and learns he hasn't been completely truthful with them. The new policy also inspires Garrett and Dina to find out who can hold a smile longer.