A young woman self-obsessed with her online persona asks a marketing guru for a real-life makeover.

Eliza’s fling with her co-worker Freddy gets complicated, and Henry explores Facebook for the first time with disastrous results.

When Henry doesn't reciprocate Eliza's romantic feelings, a cold war develops between the two.

When Eliza's long lost sister Bethany arrives for a visit, she brings along unresolved issues. Meanwhile, Henry and Freddy's feud comes to a head.