Betty gets into trouble in her writing class when she submits a pre-written MODE story written by a woman who survived a bear attack (hence the title). Alexis returns to work, still with memory loss and having no idea how to act like a girl. Daniel receives a threat from their top advertiser who is against transsexuals and wants Daniel to fire his own sister. Amanda, still trying to figure out who her real father is, learns a shocking secret about Wilhelmina's past.

Betty tries internet dating and she gets asked out; Marc attracts the attention of a photographer that Marc doesn't see as attractive; Wilhelmina tries to prove to the skeptical Daniel and Alexis that she can be part of the Meade family; Hilda is unaware that Justin has become a changed teen when he starts hanging with the wrong crowd and skips school.

Henry and Betty go on a double date with Hilda and Gio. Wilhelmina tries to change her image as the queen of mean but fails miserably.