Betty is in for some wild drama when Marc's mother stops by, given that the latter doesn't seem to know that her son is gay and Betty acts as his girlfriend to help him keep his secret. Meanwhile, Daniel and Alexis are forced to work together when Claire names them both co-editors-in-chief.

Betty gets into trouble in her writing class when she submits a pre-written MODE story written by a woman who survived a bear attack (hence the title). Alexis returns to work, still with memory loss and having no idea how to act like a girl. Daniel receives a threat from their top advertiser who is against transsexuals and wants Daniel to fire his own sister. Amanda, still trying to figure out who her real father is, learns a shocking secret about Wilhelmina's past.

Betty plans to spend her 24th birthday accompanied by Henry, but Charlie's sudden appearance jeopardizes her plans. Meanwhile, Wilhelmina plots against Renee and Daniel's relationship by hinting at secrets from a hidden past in her sister's life.