Daniel hatches up an idea to boost the Mode's financial situation after discovering that Betty and her family have been invited to the home of Matt's obscenely wealthy father, for an Easter egg hunt. Meanwhile, Wilhelmina discovers a reason to become suspicious of her son's DNA.

A battered but unbowed Betty recounts her worst week EVER to Mr. Z as the show flashes back to her horrible last few days. Frustrated over the frivolous assignments Wilhelmina gives her at Mode, and inspired by Audrey Hepburn's memoir, Betty creates her own blog about amazing charitable ventures that inspire her. However, as her hobby enriches her, her job is nearly killing her, since Wilhelmina tortures Betty with beauty experiments for future stories. Meanwhile, Daniel fears Marc is sabotaging him -- and he is; Bobby treats a hormonal Hilda to some pampering during "Hilda Week," which goes awry, and Wilhelmina makes a long-term commitment to the incarcerated Connor.