Betty tries to get a scoop with Gucci's new designer, Evan York, through Hilda's customer, Sammy. Marc tries to stop her by getting Amanda and Matt to stage a showdown at Ignacio's restaurant. Daniel goes to a bereavement group and meets Natalie who shows him an interesting night. Wilhelmina flies to Bermuda to try and find Connor.

A battered but unbowed Betty recounts her worst week EVER to Mr. Z as the show flashes back to her horrible last few days. Frustrated over the frivolous assignments Wilhelmina gives her at Mode, and inspired by Audrey Hepburn's memoir, Betty creates her own blog about amazing charitable ventures that inspire her. However, as her hobby enriches her, her job is nearly killing her, since Wilhelmina tortures Betty with beauty experiments for future stories. Meanwhile, Daniel fears Marc is sabotaging him -- and he is; Bobby treats a hormonal Hilda to some pampering during "Hilda Week," which goes awry, and Wilhelmina makes a long-term commitment to the incarcerated Connor.

Justin is enjoying his acting class with his eccentric teacher, Lena Korvinka. When Betty thinks there might be a problem with him and his friends, Austin and Lilly, she drops by the class to check up on him. Betty gets sidetracked when a playwright called Zachary is introduced to the class. Betty tells Hilda about Zachary and believes his speech about reinvention was aimed at her.