Edina becomes frustrated when she loses a prestigious PR award to rival Claudia Bing, despite having bribed the judges. Worried about her dwindling career, Edina works on a campaign in hopes of upstaging Claudia. Meanwhile, Saffron becomes romantically involved with Gerard, her psychology lecturer, until she discovers that he is married with children. In a rare occurrence, Edina comes to Saffron's aid by punching Gerard in the face. At an industry luncheon, Edina's speech is stolen, prompting a drunken rant against the bastardisation of the PR industry, which proves a success. When Edina and Patsy attempt to retrieve the speech, the duo awaken the next morning on a trash barge headed for Ostend.

Bubble accidentally emails Edina's clients' details to nemesis Claudia Bing, who poaches most of Edina's clients, including Twiggy. Patsy—who has recently been diagnosed with osteoporosis—and Edina are horrified when Saffron forces them to attend a Menopausals Anonymous meeting organised by her. In order to save her business, Edina dupes Claudia into buying her TV company—which currently has no programmes—while Claudia also agrees to return several high-profile clients. Saffron has a terrifying nightmare in which Patsy threatens to impregnate herself with a vial of Mick Jagger's sperm unless she is allowed to move into the spare room.