With the sudden nuptials of Wanda and Tom in BlueBell, Zoe agrees to be maid of honor, which entails the difficult job of watching Wanda’s crafty mother. Zoe uses her wedding duties to try to avoid the awkwardness between her and Wade, but has a feeling something is wrong. Lemon faces the memory of being left at the altar and decides to take matters into her own hands. Meanwhile, Lavon hears about the neighboring town trying to build a shopping mall next to their local beach and he enlists George’s help to fight it, but an unexpected side of George rears its ugly head.

Zoe is convinced that she and Lavon are cursed and the only way to make things right is to fix the past. When Vivian’s son asks Wade for some advice, he is happy to help, but not everyone is excited about his methods. After an unplanned encounter, George and Lemon try to avoid each other, but it is more difficult now that they are business partners. Meanwhile, AnnaBeth is getting fed up with one of Brick’s patients, Davis, until she learns the real reason behind his ailments.

Zoe tries to be a supportive friend to Wade, but when she makes a grand gesture, Wade is forced to make a tough decision about his future with the Rammer Jammer and BlueBell. Lavon and George meet their hero Don Todd, who helps them see things in their life more clearly. Grandma Bettie tries to convince Lemon that she has to take her search for a suitable husband more seriously. Meanwhile, AnnaBeth is trying to picture her future with Davis.