After George confesses his feelings to Zoe, she finds herself having to make a tough decision between George and Wade, leaving the two guys at odds on how to handle the situation. In search of some much needed girl advice, Zoe makes a new fast friend in former BlueBell resident Ruby Jeffries, who no one is excited to see. Lemon decides it’s time to get her own apartment and a job, but it’s tougher than she thought. Continuing to forge ahead with her new life, Lemon proceeds to return the wedding presents, but a sudden detour to Zoe’s while holding a cake knife creates a stir with the townspeople.

Zoe is trying hard to stay away from Wade, but when Rose enlists her help in throwing the first BlueBellapalooza, she is forced to ask Wade to convince his old band mate to be the musical act on short notice. Wade convinces George to start playing the field and agrees to be his wingman, but when Wade stands him up, he decides to follow the seemingly questionable advice solo. Meanwhile, Brick tries to trick Lemon into working for him, but she is determined to keep her waitressing job, that is until one of her customers ends up needing medical attention.

After Zoe treats the high school football team, she learns that Max, who happens to be Rose’s new crush, has become infatuated with Zoe instead.

Zoe tries to keep her feelings about Wade under control, causing her to become overly protective when it comes to Rose and her boyfriend. Lavon and Wade are forced to work together at the church’s casino fundraiser, but when money goes missing suspicion immediately falls on Wade. Meanwhile, Brick and Shelby’s big decision about their relationship pushes a concerned Lemon to try and sabotage things with the help of George.

Lavon’s big plans of making BlueBell a Spring Break destination hits a roadblock when the competing town tries to lure the partiers away. With the help of Ruby Jeffries, Lavon creates a competition that is bound to attract some attention. Eager to join in some much-deserved fun, Zoe agrees to give partying a try with Jonah, but seeing them together makes George jealous. Wade and Lemon decide to compete in Lavon’s contest in order to win the grand prize to buy the Rammer Jammer, which they have learned is for sale. Meanwhile, Brick has been acting odd and when everyone begins to notice they force him to seek treatment.

After having a rough time in BlueBell, Zoe decides a little time in New York City might be the perfect opportunity to give her some much needed perspective. But a medical emergency on the plane forces her to complete the trip with an unexpected companion. George struggles with his constant relationship misfortunes, until he runs in to Lily Anne, who helps him with his heartache. When Lemon promises that the Rammer Jammer will be having a special concert with the band Gloriana, she must scramble to make it happen, with the less-than-enthusiastic help of Wade. Meanwhile, Lavon discovers that the opposing town's Mayor has stolen something dear to him and enlists the help of the townspeople to get it back.

After spending the summer in New York City, Zoe is ready to make her move more permanent, but first she must return to BlueBell for one last thing. Upon her return Zoe, discovers that no one in town is very happy to see her, except for Lavon. Desperate for Brick to give her a good reference, she agrees to help him track down George and get him to resurrect the Founders Day parade that has been canceled. Needing to find George quickly, Zoe enlists Lemon’s help but accidentally discovers Lemon is hiding a dirty little secret. Meanwhile, Lemon also devises a plan to help Wade save face in front of Zoe.

Zoe tries to improve the town's perception of Joel; George is pleasantly surprised with Lynly; Lavon is desperate to be part of the Gazebos of Alabama calendar.

When Zoe learns that Wade is interested in dating someone close to her, she tries everything she can do to put a stop to it. Lavon enlists George to help save BlueBell from merging with another town. To help keep the town in the dark about the planned merger, Zoe uses Joel and AnnaBeth to create a scandalous distraction to throw people off the trail. Meanwhile, Brick starts dating again, but finds himself in a tough predicament when someone from his past resurfaces.

In a last ditch effort to stop the merger, enlists the entire town's help to try and convince the Lt. Governor that BlueBell should be named a historic town. Zoe and Joel continue to debate where to live, but the best option lies with Zoe's relative, who does not like New Yorkers. Wade takes a big step in his relationship by meeting Vivian's son, but he soon realizes he has a long way to go to win him over. Meanwhile, Lynly is having some trust issues with George, which starts to create tension between them.

Zoe and Joel finally buy a house, but soon realize neither of them make enough money to fix up the place. Brick agrees to help Zoe out but only if she can get the townspeople to lose 500 pounds collectively for Health and Wellness Month. Joel is struggling with his novel and decides to follow Wade around for research, but when Wade leaves Joel to alone to run the bar, Joel finds himself in some trouble. Meanwhile, AnnaBeth struggles to mask her feelings by throwing a last-minute bachelorette party for a friend.

Zoe is convinced that she and Lavon are cursed and the only way to make things right is to fix the past. When Vivian’s son asks Wade for some advice, he is happy to help, but not everyone is excited about his methods. After an unplanned encounter, George and Lemon try to avoid each other, but it is more difficult now that they are business partners. Meanwhile, AnnaBeth is getting fed up with one of Brick’s patients, Davis, until she learns the real reason behind his ailments.

Zoe and Lemon seem to find some common ground and turn to each other for some much needed girlfriend advice. Wade is excited to take Vivian out for a nice night out, but when her ex-husband begins texting her, Wade becomes suspicious of her exes’ true intentions. Lavon has the opportunity to bid to have the County Fair in BlueBell, but he loses focus when learns that AnnaBeth is now dating. Meanwhile, Magnolia concocts a plan to get Brick away from his house to throw a party.

Zoe tries to be a supportive friend to Wade, but when she makes a grand gesture, Wade is forced to make a tough decision about his future with the Rammer Jammer and BlueBell. Lavon and George meet their hero Don Todd, who helps them see things in their life more clearly. Grandma Bettie tries to convince Lemon that she has to take her search for a suitable husband more seriously. Meanwhile, AnnaBeth is trying to picture her future with Davis.

Zoe is happy that Wade has decided to stay in town, but struggles to get him to notice her romantic gestures. Someone from Brick's past pays him a visit. Lavon and George want the same thing.

AnnaBeth has a dream in which BlueBell's founder prophesies five omens that will proceed the town's demise; Wade and Zoe have different opinions on marriage; George gets a potentially life-changing offer.