To compete with fellow "restaurateur," Jimmy Pesto, and his blowout Super Bowl event, Bob is determined to create a Bob’s Burgers commercial to air during the "big game." In an effort to outshine Pesto, the Belchers recruit Randy, a documentarian, to assist with the filmmaking and hire on former pro football star Connie Frye to be the celebrity endorser.

When Bob's friend, Warren, comes to town, he makes an offer to invest in the restaurant. Bob is thrilled that it finally could get a much-needed makeover, until he learns that Warren has some strong interior design choices in mind. Meanwhile, Warren's visit means one of the kids must give up their bedroom.