A group of friends, Paul, Janie, Trax and Hugh work together at a gaming company. They're frustrated with their boss and company founder, Doc who refuses to consider an extremely lucrative bid for the business which could make them all millionaires.

While deciding what to do they play Swoozle Whack (the game using the Swoozle search engine in which one enters two words and wins if these match only a single web site). Paul finds a single site and tells the others he has won the game. As each of them checks the site individually they discover footage of themselves dying in a variety of horrible ways. At first they shrug it off - a joke someone is playing, a mock up… but then someone turns up dead, killed exactly as they'd seen on the site…