Tim Campbell as Self

Episodes 36

Antigua Tourism

50%
January 5, 202359m
17x1

Lord Sugar’s search for a new business partner is back, and this year’s 18 candidates kick things off on the magnificent Caribbean island of Antigua. Under the watchful eye of Baroness Karren Brady and Claude Littner, the teams must sell and run bespoke tours. After bickering on the beach and some woeful negotiations, back in the boardroom, one candidate is sent packing.

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Bao Buns

40%
January 12, 202359m
17x2

For week two, the candidates are summoned to Hutong at The Shard in Central London. Lord Sugar reveals that they will be manufacturing savoury bao buns to punt to the public and a bespoke sweet bun to sell to a corporate client, with the team who secures the biggest overall profit winning.

One team bites off more than they can chew with a Jurassic-themed bun, leading to explosions in the kitchen, while the other team are left in short supply after a maths meltdown. In the boardroom, one member of the losing team is sent packing.

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Cartoons

40%
January 19, 202359m
17x3

Week three and the candidates are summoned to London’s Regent Street Cinema for an exclusive screening. Lord Sugar reveals they must create a new preschool cartoon aimed at two-to-four-year-olds to pitch to industry experts. One team showcases incomplete characters, whilst the other presents a sketchy storyline.

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Brighton Discount Buying

50%
January 26, 202358m
17x4

The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling streets, the candidates must secure and negotiate nine items synonymous with the area. The team that secures the most items at the lowest prices, wins. Then, back in the boardroom, it’s rock bottom for another candidate.

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Electric Motorbike Advertising

0%
February 2, 202359m
17x5

The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts.

Passionate about motorbikes, one project manager has his vision ignored, while the other team's advertising campaign backfires when they focus on story rather than subject.

In the boardroom, sparks fly as one candidate is fired.

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Dubai Corporate Hospitality

0%
February 9, 202359m
17x6

It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two international clients based in the city.

While one team shows off the glitz and glam of the city, the other goes for a more traditional approach in the desert. But it's the team with the most profit at the end that will win.

Back on home soil, it’s the end of the road for another candidate.

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Children's Lunchbox and App

40%
February 16, 202359m
17x7

It's week seven, and the candidates must design a new lunchbox aimed at six-to-eight-year-olds, along with an app to encourage healthy eating.

For one team, a clear vision helps them take a bite out of the market. On the other, poor decisions and a lack of vision leads to dreary designs.

In the boardroom, there’s no such thing as a free lunch as one candidate is fired.

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Immersive Event

50%
February 23, 202359m
17x8

It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produces the biggest overall profit wins.

One team deals with confused convicts, whilst the other team narrowly avoids a dining disaster. In the boardroom, it’s lights out for one candidate as they’re told ‘You’re fired’.

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Male Beauty

60%
March 2, 202359m
17x9

For week nine, the candidates must design a new men’s skincare product, then pitch it to industry buyers. For one team, wrangling over a recipe leads to a disastrous skin-staining goo, meanwhile a lack of creativity on the other team results in an unoriginal concept. In the boardroom, Lord Sugar decides to wash his hands of not just one candidate, but two, in a shock double firing!

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Dog Food

40%
March 9, 202359m
17x10

For week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers.

In the kitchen, one team wrangles with their recipe, making a dog’s dinner of their signature dish, whilst on the other team a premium product fails to deliver. On the branding teams, candidates bicker to be top dog. With plenty to chew over, Lord Sugar sends one candidate for walkies.

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Interviews

50%
March 16, 202359m
17x11

In the penultimate episode, some familiar faces return as the final five entrepreneurs and their business ideas are interrogated by Lord Sugar’s trusted advisors. A deep dive into their business plans reveals fictitious figures, crazy concepts and absurd ambitions.

For one candidate, it’s the end of the road as Lord Sugar tells them 'You’re fired'.

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The Final

40%
March 23, 2023
17x12

The two finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment.

With the help of some familiar faces, they must launch their business, create a new brand for their company, produce a digital billboard, direct and edit a TV advert and design a metaverse, then pitch it all to Lord Sugar and industry experts at a black-tie event.

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Highlands Corporate Away Day

0%
February 1, 20241h 2m
18x1

Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.

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Cheesecakes

0%
February 8, 202458m
18x2

It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.

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Virtual Escape Rooms

0%
February 15, 202458m
18x3

It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.

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Discount Buying

40%
February 22, 202459m
18x4

It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.

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Formula E

50%
February 29, 202458m
18x5

Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.

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Cereal

50%
March 7, 202458m
18x6

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.

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Budapest Tourism

60%
March 14, 202458m
18x7

Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.

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XBUS Advertising

40%
March 21, 202458m
18x8

Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.

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TV Selling

70%
March 28, 202459m
18x9

The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.

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Vegan Alternative to Cheese

60%
April 4, 202458m
18x10

Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.

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Interviews

40%
April 11, 202458m
18x11

Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.

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The Final & You’re Hired!

30%
Season Finale
April 18, 202458m
18x12

Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.

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Austria Tours

70%
January 30, 20251h 1m
19x1

For their first task, Lord Sugar’s candidates are sent to Austria to sell and run alpine tours. Poor sales and bullish negotiations mean it’s auf wiedersehen for one candidate.

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Virtual Pop Star

60%
February 6, 202558m
19x2

This week, candidates create a new virtual pop star and music video before pitching for sponsorship. Dodgy design and mediocre music leads to one candidate being declared a flop.

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Discount Buying

60%
February 13, 202558m
19x3

It's week four, and the candidates are sent to Shakespeare’s birthplace, Stratford-upon-Avon, to secure nine items. After a comedy of errors, tragedy strikes for one candidate.

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Crops to Cash

40%
February 20, 202558m
19x4

The candidates turn crops to cash. It's team tomatoes versus team potatoes. But over-promising and dicey decisions mean that when they return to the boardroom, another candidate is given the chop.

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Easter Eggs

40%
February 27, 202558m
19x5

The teams must create a new chocolate Easter egg to sell to industry buyers, but faults with flavours and scrambled branding lead Lord Sugar to crack down on another candidate.

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Turkey Corporate Hospitality

40%
March 6, 202558m
19x6

The candidates jet off to breathtaking Türkiye to run corporate away-day experiences. Prioritising profit and substandard service result in another candidate being fired.

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Kids' Banking

60%
March 13, 202559m
19x7

The teams design a kids' banking app and accompanying money box to pitch to industry experts, but an absence of education and disjointed designs lead to one candidate being fired.

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Hot Sauce

100%
March 20, 202559m
19x8

This week, candidates create and advertise their own hot sauce to pitch to experts. Basic branding, absurd adverts and critical errors lead to a shock result in the boardroom.

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TV Selling

0%
March 27, 202559m
19x9

It’s the return of the iconic TV shopping task, where candidates select products before selling live to the nation on one of the country’s leading shopping channels.

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Fashion

60%
April 3, 202558m
19x10

The candidates launch an environmentally conscious fashion brand, but after risky style choices and run-of-the-mill designs, another candidate is sent packing.

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Interviews

50%
April 10, 202558m
19x11

Week eleven, familiar faces return to do a deep dive into the business plans of the final five. The pressure is on as naive numbers and preposterous plans are revealed.

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The Final

60%
Season Finale
April 17, 202559m
19x12

The two finalists come head-to-head as they launch their businesses and pitch to Lord Sugar for the chance to become his next business partner and win the £250,000 investment.

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