Conrad Bloom is the ultimate nice guy. As a young advertising copywriter working in the Big Apple, Conrad is constantly putting his professional and personal dreams on hold. In the opener, Conrad thinks he may have found his one true love in Allison, but keeps breaking dates with her to (1) be a dance partner for his mom; (2) bail his activist-sister Nina out of jail; (3) baby-sit for his art director, Shelley; (4) comfort his ex-girlfriend Molly; and (5) save the job of a brain-fried co-worker.