A countess leaves her dog a trust fund that lands in the hands of Maurizio Mian, her late son's friend, who thrusts the pooch into the media spotlight.

As Gunther enjoys meals from a private chef, Maurizio buys Madonna's mansion, equips it with cameras and enlists a bevy of models in a risqué experiment.

Shenanigans at the mansion draw complaints. The entourage moves to Italy, where Maurizio begins to experiment with genetically perfect pairings.