When Dave opens an all male bridal salon opposite his ex best friend Shelley's bridal store, the wedding dress wars begin. Shelley lays down her old school rules for new girl Tiffany while a picky Bohemian bride Erin is a tricky customer for Dave's male consultants. Dave's guys go head to head with Shelley's girls to find bride Elisa her dream Kate Middleton dress and prove they are the Best in Bridal.

An all-guys bridal store competes with an all-girls salon to be the Best in Bridal in a Sale Day showdown.

Shelley and Dave may rave about their pet dogs but it's a bride shopping for a dress with her monkeys that has everyone talking.

Complete Bridal owner, Dave relishes his victory when he secures one of Shelley's designers but tempers flare when he confronts her about the past.

Dave's psychic abilities are revealed when a clairvoyant bride pays a visit. Dave sends the clairvoyant across the street to cleanse Shelley's Bridal.

Bride Jensine is looking to trade her army fatigues for a super sexy gown. At Bridal Market in Chicago, Dave tries to steal Shelley's designers.

The boys at Complete Bridal must be on their best behavior when a bride brings her fiance to the appointment.

Dave sends a secret shopper to spy at Shelley's. Bride Ania is shopping with her fiance but doesn't want him to see the dress she chooses, while Frank works with a Bride whose fiance used to date her best friend.

It's old school versus modern, when it comes to bridal salon marketing techniques.

Tattooed bride Jaime hits both stores searching for the picture perfect wedding dress--in black. At Dave's shop, young bride Marissa is quickly in tears and they are not the happy.

Complete bridal owner Dave is in denial it's his birthday, but Shelley is planning an over the top birthday stunt to pay him back for everything he has done in the past.

Brandon and Frank compete for top sales associate when a bride needs two wedding dresses. The ladies at Shelley's must band together to help a bride with her rowdy entourage.

In the battle to be Best in Bridal, Dave's guys and Shelley's girls compete to handle their bride's demanding entourage. The annual fashion show is Dave's chance.