Collins, who hails from Bristol, England, admitted in the documentary that he had always secretly harbored the ambition to be a singer. This project, employing the talents of his UK production company film crew, brought him the opportunity to transform himself into a celebrity impersonator for one of the premiere showcase events of the industry, the Sunburst Convention of Celebrity Impersonators. The convention, produced annually in Orlando, Florida by producers and performers Gregory & Jackie Thompson, provides both seasoned professionals as well as interested newcomers to the business an opportunity to showcase their unique acts before a substantial group of talent agents and buyers.

Collins began his pursuit of the project by seeking the advice of a number of UK-based professionals, including a Neil Diamond doppelganger, and with the direction of music industry experts, he settled on Tom Jones as his chosen alter ego. Upon arriving in America at the Convention, a nervous Justin chatted with various impressive celebrity lookalikes before bravely performing on stage himself as the Welsh legend. Amazingly, after Collins' performance of Delilah and It's Not Unusual, the agents and judges were sufficiently impressed to offer him bookings.