Esti HaMekho'eret is an Israeli television comedy-drama series starring Riki Blich. The series premiered on 3 July 2003 on Channel 2 in Israel and was created by Shlomo Moshiah.

This series is based on the Mexican telenovela El amor no es como lo pintan, despite reports that it is based on the Colombian novela Yo soy Betty, la fea. A report to the stockholders of Dori Media shows that the company was threatened with a lawsuit because of their show's similarities to Betty la fea. Because of potential legal action, the show's premise was changed, as was its title, "Elvis, Rosental, VeHaIsha Hamistorit" .