A new market provides the perfect chance to redefine what people think about your product, your company, and you.

When a customer gets cold feet (and they all do), what they're really saying is: How much do you care?

Any salesperson worth their salt always remembers the brave heroes who made peace, prosperity, and great products possible.

Your product can take on a life of its own with the right pitch, crowd, and moment. Then you just buckle up and enjoy the ride—and profits.

You can't give your customers everything, but you can make them believe that what you're giving them is all they'll ever need.