Where the Action Is or was a music-based television variety show in the United States from 1965–67. It was carried by the ABC network and aired each weekday afternoon. Created by Dick Clark as a spin-off of American Bandstand, Where the Action Is premiered on June 27, 1965.

Originally intended as a summer replacement and broadcast at 2 P.M. EDT, the show was successful enough for it to continue throughout the 1965-66 TV season, with a change in time period to 4:30 P.M. Eastern time, so its young audience could continue to watch it once schools opened in September.

The show's theme song, "Action", became a hit single for Freddy "Boom Boom" Cannon, peaking on the charts in September 1965. Most of the telecasts, all of which were produced in black-and-white, were taped at various locales in Southern California although a handful of segments were taped elsewhere in the country. The theme song was written by Steve Venet and Tommy Boyce. Later Boyce co-write songs for The Monkees.

The program had its own stable of performers, most notably Paul Revere & the Raiders, who served as the de facto house band. When the group departed the show in 1966, they were replaced by The Robbs. Other regular performers on Action included the dance troupe Pete Manifee and the Action Kids. Individual episodes featured a wide range of guest performers, as detailed below.