After a fateful meeting with low-rent publisher Doug Renetti, self-proclaimed feminist Joyce Prigger finally gets a shot at creating the magazine of her dreams – with one enormous catch.

Doug courts his usual advertisers, while Joyce looks for more conventional companies to do business with. Bambi looks to channel her newfound feminism into a new role.

The arrival of a new local politician disrupts Bottom Dollar’s status quo. Then, when her contributors pull out at the last minute, Joyce scrambles to fill Minx with articles that live up to her ludicrously high standards.

Joyce enjoys the spotlight as a guest on an iconic TV talk show while fighting against memories of her time in New York. Doug makes moves for Minx. Back home, Bambi and Richie discover Tina’s secret.