After Don wins an award, his photo is featured in Advertising Age. Don must deal with the fallout as the photo brings back a past he isnt ready to confront. Ken gets a short story published in The Atlantic Monthly, inciting jealousy among his colleagues and driving Pete to make an unorthodox request of his wife. Peggy overhears a startling conversation in the office and shares the secret with Joan.

Trouble arises on the set of a commercial; Harry tries to gather support for a controversial sponsorship; Betty and Don try to appease a client with a friendly dinner.

Peggy contributes on a church project; Duck and Don try to create market appeal for a foreign beer brand; Harry recruits assistance to help with the workload in his department.

Don's father-in-law pays a visit to his daughter's family. Peggy works hard on a campaign while the firm tries to decide if they will accommodate an unusual request from a client. Elsewhere, Roger plans a wedding.

Sterling Cooper receives a surprise visitor; Sally has been spooked by something (or someone); and Joan receives some shocking news.

Don and Pete disregard Roger's plans in order to land a new client.