Advertising executives JJ (Jenny McCarthy) and Holly (Marcelle Larice) use unconventional methods to create a new ad campaign for a laundry detergent.

Meanwhile, JJ helps her friend and roommate Sarah (Christina Moore) through a crisis with an old boyfriend.

Holly becomes insecure when she finds a note from Irene that states JJ is more talented than she is.

Meanwhile, Patric asks Irene for a recommendation for the junior exec-training program.