Joo Joong-won is the arrogant, greedy CEO of Kingdom, a conglomerate that includes a supermall and a hotel. "Ghost whisperer” Tae Gong-shil, is a misunderstood outcast who can't keep a boyfriend or a job since a near death experience left her seeing needy ghosts. She feels compelled to help them resolve their earthly issues so they can move on to the afterlife... and he feels compelled to think she's crazy. Soon their lives merge into a complicated web of hijinx, misunderstandings, and... yes, love.

Kai and Gerda are very dear friends who have been living together since young. However, one wintry day, the Snow Queen appears stirring up snow and wind, and a sliver of mirror gets lodged into Kai's heart. Kai drives Gerda away in tears and the Snow Queen takes Kai away to her realm. The adults try to dissuade Gerda from pursuing Kai, saying that he is already dead. But determined to find Kai, Gerda set off on her own journey which is filled with trials and tribulations.

Pride Royal Ivy is only eight years old when she realizes that she's been reincarnated, destined to become the future wicked queen and final boss of an otome game. She's got it all in this new life: razor-sharp wit, boss-tier powers, and influence over the kingdom as crown princess. Determined to sow despair and destruction across the land, she... Wait, what kind of a rotten future is that?! Princess Pride decides to drop the maniacal villainess plan and protect the male love interests instead, cheating her way to saving everyone she can! Will this final boss end up earning the adoration of her kingdom?