电视台的监制阿南（曾志伟 饰）一直郁郁不得志，虽然才华横溢，但是由于不善交际，做的都是一些冷门时段的节目。这日，他在一个公众场合偶遇了过气歌手阿Ken（吴镇宇 饰），发现阿Ken想方设法都想上台献唱。看着阿Ken的古怪举动，阿南突然有了一个想法，发现了一条可以帮助二人成功的道路。阿南向阿Ken提出成为他的独家代理人，并帮他重新包装，保证他一定能咸鱼翻身。原来，阿南的计划就是让Kenny装疯卖傻，全力吸引传媒的视线，为了能再次踏上舞台，阿Ken答应了。 　　果然如阿南所料，Kenny的疯癫行为引来了大批传媒，他也迅速走红。此时，电视台为了能让Kenny来上节目，只好满足阿南的要求，将他调到热门时段的节目让他大展拳脚。正当这对伙伴的事业一帆风顺时，一个艰难的抉择却摆在了阿南面前。

Nam is a small-time radio producer eager to be hottest producer in town. Nam promotes washed-up singer Kenny to gain public awareness and support. Kenny's loony stunts and bizarre diva-like behavior make him the talk of the town, and with Nam in tow, the two dominate the airwaves. They're called upon to host a countdown show. However, before the show goes on air, program manager Yiu asks that either Kenny be removed from the program or Nam will lose his job.