For a great evil to come to be, there should have been something really dark. I think simply 'scare tactics' like doors openly of their own accord have had their day (they don't scare anymore.)
Imagine if they took it to a dark place like the daughter was part of a satanic pedophile ring? That the 'doll maker' was obsessed with dolls because he was obsessed with little girls? That the wife turned a blind eye? That would make Annabelle want to haunt them for sure.
But there was no real motive. The flashback started good and then they said that they just wished her back to life. That's it? No witch doctors? No blasphemies with satanic churches to bring her back to life?