Do you guys think Joi really cared and developed feelings for K? Or was it part of the programing that allowed her to pick up on things that he wanted to hear? For example at the end when he sees the giant version of her and she calls him Joe and you see the writing on the bottom stating that Joi will tell you what you want to hear. It seemed like he realized that she was just a program and was doing things/saying things she knew he wanted.

Or I guess you can look at it that a piece of her still remains in other versions. I would like to think that she really developed feelings past her programing. Even to the fact that she would risk being completely deleted just so the company couldnt track/review Ks conversations with her. What do you guys think?