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A group of friends in a Tel Aviv suburb get together to watch Universong, a Eurovision-like television song contest. They gather to watch and are depressed by the lifelessness of the Israeli entry, a parody of many recent offerings, a flashy, grating song about "amour." Realizing that Anat is distraught over the crisis in her marriage, they decide to compose a song to cheer her up. As a lark, they enters their cellphone video of it in next year's contest, and it becomes Israel's entry.