BMW film presents "The Hire", a series of eight short films produced for the Internet in 2001 and 2002. A form of branded content, all eight films feature popular filmmakers from across the globe, star Clive Owen as the "The Driver" and highlight the performance aspects of various BMW automobiles. The series made a comeback in 2016, fifteen years after its original run ended.

In 2004 Ewan McGregor and Charley Boorman embarked on an epic challenge to bike 20,000-miles across 12 countries and 19 time zones in just 115 days. Watch as two friends ride around the world together and, against all the odds, realize their dream.