Kelly, Dan and Louis are students at a prestigious business school, destined to become tomorrow's elite. The industrious trio are determined to start putting their education into practise from the off in an attempt to make as much money as they can from their fellow students. Working on the theory that relationships between the sexes can be regulated by market principles, they begin to inflate the popularity of certain individuals artificially, by hiring beautiful and sexy off-campus women as their dates for exclusive and riotous college parties. However their perfect business model soon spirals out of control as their moneymaking scheme takes off in a big way across campus.

A southern town is rocked by scandal when teenager Mary Clay is murdered on Confederate Decoration Day. Andrew Griffin, a small-time lawyer with political ambitions, sees the crime as his ticket to the Senate if he can find the right victim to finger for the crime. He sets out to convict Robert Hale, a transplanted northerner who was Mary's teacher at the business school where she was killed. Despite the fact that all the evidence against Hale is circumstantial, Griffin works with a ruthless reporter to create a media frenzy of prejudice and hate against the teacher.