3 movies

October 13, 2010

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

The Wheels on the Bus DVD Volume I with characters Mango & Papaya. The beloved song comes to life as Mango and Papaya try to find their way home. Along the way they make all kinds of new friends and learn that everyone has a home. Special stops at a zoo, an aquarium, a farm, and the Jumbo Shrimp Circus.

May 15, 2021

Torn from their home by a hand in the sky, colorful entities seek freedom from a rigid binary in this short experimental animation.

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