An idealistic, modern-day cowboy struggles to keep his Wild West show afloat in the face of hard luck and waning interest.

Circus owner Matt Masters is beset by disasters as he attempts a European tour of his circus. At the same time, he is caught in an emotional bind between his adopted daughter and her mother.

Buffalo Bill plans to put on his own Wild West sideshow, and Chief Sitting Bull has agreed to appear in it. However, Sitting Bull has his own hidden agenda, involving the President and General Custer.

Gunslinger Annie Oakley romances fellow sharpshooter Frank Butler as they travel with Buffalo Bill's Wild West Show.

Pete Pepper is a shy, timid circus performer who is scared to death of horses, but rides like a whirlwind when he has been hypnotized by "Ollie" Finch. Pete is entered as a competitor in a wild-west cross-country obstacle race...and has to ride without being hypnotized.

A loud-mouthed Texas cowpuncher tries his hand at polo finding himself at odds with high society and trying to save a floundering Wild West show.