Hawkins Falls, Population 6200 is the first successful American television soap opera. Sponsored by Unilever's blue detergent, Surf, the program began as a one hour comedy-drama on June 17, 1950, and ran in prime time on the NBC network until October 12, 1950.
On April 2, 1951, the series was moved to a fifteen-minute daytime slot, where it was retitled Hawkins Falls: A Television Novel, and developed into a soap opera format. Hawkins Falls ran until July 1, 1955, making it NBC's longest running soap opera until The Doctors exceeded it in 1967.
The town of Hawkins Falls was patterned after the real-life town of Woodstock, Illinois.
Miss Susan is a daytime drama which aired on NBC from March 12 to December 28, 1951. The show, originating from Philadelphia and later retitled Martinsville, U.S.A., aired for fifteen minutes at 3:00 p.m. ET on weekdays. The main writer was William Kendall Clarke.
Search for Tomorrow is an American soap opera that premiered on September 3, 1951, on CBS. The show was moved from CBS to NBC on March 29, 1982. It continued on NBC until the final episode aired on December 26, 1986, a run of thirty-five years. At the time of its final broadcast, it was the longest-running non-news program on television. This record would later be broken by Hallmark Hall of Fame, which premiered on Christmas Eve 1951 and still airs occasionally.
The show was created by Roy Winsor and was first written by Agnes Nixon for thirteen weeks and, later, by Irving Vendig.
Love of Life is an American soap opera which aired on CBS from September 24, 1951, to February 1, 1980. It was created by Roy Winsor, whose previous creation Search for Tomorrow had premiered three weeks before Love of Life, and who would go on to create The Secret Storm two and a half years later.
Guiding Light is an American television soap opera that is credited by the Guinness Book of World Records as the longest-running television drama in history, broadcast from 1952 until 2009, preceded by a 15-year broadcast on radio. Guiding Light stands as the third longest-running program in all of broadcast history; only the Norwegian children's radio program Lørdagsbarnetimen and the American country music radio program Grand Ole Opry have been on the air longer.
On April 1, 2009, it was announced that CBS canceled Guiding Light after a 72-year run due to low ratings. The show taped its final scenes for CBS on August 11, 2009, and its final episode on the network aired on September 18, 2009.
Valiant Lady is an American soap opera which ran daily on CBS radio and television from October 12, 1953 to August 16, 1957 at 12:00 PM. The show's title was taken from a 1930s radio soap opera about a young woman struggling through life but is otherwise very different. Like many early soap operas, the show was broadcast live from CBS studios in New York City.
The series was created by Adrian Spies; the head writer was Charles Elwyn.
The Secret Storm is a soap opera which ran on CBS from February 1, 1954 to February 8, 1974. The series was created by Roy Winsor, who also created the long-running soap operas Search for Tomorrow and Love of Life. Gloria Monty of General Hospital fame was a longtime director of the series. Like most CBS Soap Operas of the time such as The Guiding Light and As the World Turns The Secret Storm was filmed, and later taped, in New York at the CBS Broadcast Center on West 52 Street.
First Love is an American soap opera which ran on NBC Daytime from July 5, 1954 to December 30, 1955. The series aired at 4:15 p.m. EST, between Golden Windows and Concerning Miss Marlowe. Although the show had a strong fan following, at the time NBC had little use for developing any of their daytime shows and canceled First Love after a year and a half. Many cast members such as Patricia Barry, Val Dufour and Rosemary Prinz went on to become long-running daytime stars.
Created by Adrian Samish and written by Manya Starr, the series centered around jet engineer Zach James and his difficult marriage to Laurie James. Due to being neglected as a child, Zach was obsessed with building a name for himself. Laurie tried to understand him but was unable to help him deal with his problems, as he went on trial for the murder of an aviatrix he may have been having an affair with.
The show became known chiefly for a major blooper early in its run. A Friday cliffhanger involved Zach seeing his friend Chris crash his plane. Zach ran to tell Chris' wife Amy, "Chris cracked up the plane." In his rush, Dufour blurted out, "Chris crapped", then abruptly added, "...on the plane." Patricia Barry began to giggle. When the camera cut to a "bereaved" Prinz, she was shaking with laughter. Supposedly NBC nearly fired all three actors, but changed their minds after fans wrote in praising them for the scene. In 2003 Prinz denied such a scene ever made it to the air.
The Edge of Night was an American television mystery series/soap opera produced by Procter & Gamble. It debuted on CBS on April 2, 1956, and ran as a live broadcast on that network until November 28, 1975; the series then moved to ABC, where it aired from December 1, 1975, until December 28, 1984. There were 7,420 episodes, with some 1,800 available for syndication.
As the World Turns is an American television soap opera that aired on CBS from April 2, 1956 to September 17, 2010. Irna Phillips created As the World Turns as a sister show to her other soap opera The Guiding Light. Running for 54 years, As the World Turns holds the second-longest continuous run of any daytime network soap opera in American history, surpassed only by Guiding Light. As the World Turns was produced in New York City for all of its time. Set in the fictional town of Oakdale, Illinois, the show debuted on April 2, 1956, at 1:30 pm EST.
Emergency – Ward 10 is a British television series shown on ITV between 1957 and 1967. Like The Grove Family, a series shown by the BBC between 1954 and 1957, Emergency – Ward 10 is considered to be one of British television's first major soap operas.
Follow the life of successful writer Elizabeth “Liz” Fraser Allen as she returns to her New England hometown of Strathfield to run her family’s newspaper after her father suffers a heart attack.
Young Doctor Malone is an American soap opera, created by Irna Phillips, which had a long run on radio and television from 1939 to 1963. The producer was Betty Corday, who also produced Pepper Young's Family and later was a co-creator with husband Ted Corday of NBC Daytime's Days of our Lives.
Sponsored by General Foods and Post Cereals, the radio serial began on the Blue Network on November 20, 1939. The 15-minute program aired daily at 11:15am, continuing until April 26, 1940. Without a break, it moved to CBS on April 29, 1940, where it was heard for two decades, first airing at 2:00pm weekdays and then 1:30pm. In 1945, Procter & Gamble assumed sponsorship of the program.
The Clear Horizon is an American soap opera which ran on CBS Daytime from July 11, 1960 to March 10, 1961 and February 26 to June 11, 1962. The show was created and head written by Manya Starr.
The residents of Coronation Street are ordinary, working-class people, and the show follows them through regular social and family interactions at home, in the workplace, and in their local pub, the Rovers Return Inn. Britain's longest-running soap.
Compact was a British television soap opera shown by the BBC between 1962 and 1965. The series was created by Hazel Adair and Peter Ling, who together went on to devise Crossroads. In contrast to the kitchen sink realism of Coronation Street, Compact was a distinctly middle-class serial, set in the more "sophisticated" arena of magazine publishing. An early "avarice" soap, it took the viewer into the business workplace, and aligned the professional lives of the characters with more personal storylines. The show was scheduled for broadcast on Tuesdays and Thursdays, thus avoiding a clash with ITV's Coronation Street on Mondays and Wednesdays.
When Compact began, the editor was a woman, Joanne Minster, yet it was not long before she was replaced by Ian Harmon, the son of the magazine's owner.
Despite being largely criticised by reviewers, Compact was popular with the general public, and in 1964 a regular omnibus edition was introduced, broadcast on Sundays. Morris Barry, a some-time actor and BBC director – he directed several Doctor Who stories in the 1960s – took over as producer and was given a brief to spice the series up in view of the criticism it had received from the national press. But the BBC, never comfortable with the concept of soap opera, quietly dropped the series in 1965.
Ben Jerrod is an American soap opera which ran from April 1, 1963 to June 28, 1963. The series is most notable for being the first soap to be regularly televised in color. The show debuted April 1, 1963, the same day as the long-running General Hospital and The Doctors.
The Doctors is an American television soap opera which aired on NBC Daytime from April 1, 1963, to December 31, 1982. There were 5280 episodes produced, with the 5000th episode airing in November 1981. The series was set in Hope Memorial Hospital in the fictional "Madison," located somewhere in New England.
Families, friends, enemies and lovers experience life-changing events in the large upstate New York city of Port Charles, which has a busy hospital, upscale hotel, cozy diner and dangerous waterfront frequented by the criminal underworld.