A small toy company CEO gets a once in a lifetime offer to merge with a mega toy company but will need her estranged ex-business partner's signature to seal the deal. What he helps her rediscover will change both of their lives.

Tells the story of the famed Build-a-Bear workshop, weaving together stories from when Maxine Clark first conceived the idea, the company’s struggles to stay afloat, and the endless happiness it has provided for children and adults alike.

Follows Marzipan, a young elfling, and her mother Cinnameg, as Marzipan must believe in the magic of the season and goes on an adventure to rediscover the enchanted snow deer named Glisten and save Christmas.