With the sudden nuptials of Wanda and Tom in BlueBell, Zoe agrees to be maid of honor, which entails the difficult job of watching Wanda’s crafty mother. Zoe uses her wedding duties to try to avoid the awkwardness between her and Wade, but has a feeling something is wrong. Lemon faces the memory of being left at the altar and decides to take matters into her own hands. Meanwhile, Lavon hears about the neighboring town trying to build a shopping mall next to their local beach and he enlists George’s help to fight it, but an unexpected side of George rears its ugly head.

Lavon’s big plans of making BlueBell a Spring Break destination hits a roadblock when the competing town tries to lure the partiers away. With the help of Ruby Jeffries, Lavon creates a competition that is bound to attract some attention. Eager to join in some much-deserved fun, Zoe agrees to give partying a try with Jonah, but seeing them together makes George jealous. Wade and Lemon decide to compete in Lavon’s contest in order to win the grand prize to buy the Rammer Jammer, which they have learned is for sale. Meanwhile, Brick has been acting odd and when everyone begins to notice they force him to seek treatment.

Zoe's attempts at online dating hit a few snags until Rose and Max take matters into their own hands and play matchmaker. Faced with yet another set back with the Rammer Jammer, Lemon and Wade are close to throwing in the towel. George tries everything he can think of to prove to Tansy that they belong together, but she still has her doubts. Brick and Shelby decide that they might have acted too rashly, which forces them to make a difficult decision about their future together. Meanwhile, Lavon refuses AnnaBeth's help in stopping the feud with the competing town's Mayor, leaving her to take a different tact.

After having a rough time in BlueBell, Zoe decides a little time in New York City might be the perfect opportunity to give her some much needed perspective. But a medical emergency on the plane forces her to complete the trip with an unexpected companion. George struggles with his constant relationship misfortunes, until he runs in to Lily Anne, who helps him with his heartache. When Lemon promises that the Rammer Jammer will be having a special concert with the band Gloriana, she must scramble to make it happen, with the less-than-enthusiastic help of Wade. Meanwhile, Lavon discovers that the opposing town's Mayor has stolen something dear to him and enlists the help of the townspeople to get it back.

Zoe beings to grow leery of how much time Joel and Wade hang out, especially when it begins to interfere with Joel's writing. Ready to blame it all on Wade, Zoe does her best to entice Joel back into writing. Lavon is using the excuse of coaching his track team to avoid talking to AnnaBeth. Meanwhile, Lemon encourages Brick to start dating again. George and Lynly discuss whether they want to talk to Lavon about their feelings for each other.

When Zoe learns that Wade is interested in dating someone close to her, she tries everything she can do to put a stop to it. Lavon enlists George to help save BlueBell from merging with another town. To help keep the town in the dark about the planned merger, Zoe uses Joel and AnnaBeth to create a scandalous distraction to throw people off the trail. Meanwhile, Brick starts dating again, but finds himself in a tough predicament when someone from his past resurfaces.

Zoe and Lemon seem to find some common ground and turn to each other for some much needed girlfriend advice. Wade is excited to take Vivian out for a nice night out, but when her ex-husband begins texting her, Wade becomes suspicious of her exes’ true intentions. Lavon has the opportunity to bid to have the County Fair in BlueBell, but he loses focus when learns that AnnaBeth is now dating. Meanwhile, Magnolia concocts a plan to get Brick away from his house to throw a party.

When Wade's dad asks Zoe for help with his love life, she is happy to get involved, until Wade advises her that no good can come from it. Lavon recruits George to help persuade the city comptroller to change BlueBell's billing on an exit sign, but finds himself in competition against his rival, Mayor Gainey. Meanwhile, Lemon continues to try to raise Fancie's profile, but all her plans seem to go up in flames.

Zoe and Wade feel unprepared for parenthood; a surprise shakes Brick to the core.