Television sportscaster, Larry Dawson, and his director, Biff Henry, are in San Francisco to telecast a '49ers' football game. When Larry's wife Maggie arrives unexpectedly, she finds her husband and Biff in a flagrant situation, and she's stunned when her husband admits he's bisexual. In spite of their dilemma, Larry and Maggie share a reunion with their son Kevin in town from school. Wealthy cement contractor Leo McGurty checks in with his voluptuous secretary, Ruby Turner, and enlists Mark's aid in refining the socially inept secretary. Mark tutors Ruby on art and culture, finding her to be a delightful diamond in the rough. Ruby is charmed, having never been lavished with so much attention. Leo puts a stop to the developing romance, but Mark warns him not to take Ruby for granted. In front of all the guests at an important social event, Leo proposes to Ruby, and she accepts. Christine emerges as a celebrity via her appearance in a Nutrawheat cereal commercial and is asked to becom

Charles Cabot, half-owner of the St. Gregory Hotel, introduces Peter to Lee Jordon, who represents a resort conglomerate interested in buying the hotel. Peter resists any thought of a sale because running the hotel is the only life he wants. Lee is willing to settle for Charles's share and day-to-day participation in running the hotel. Peter obtains a bank loan to buy out Charles's share of the hotel; though Peter's offer is less than Lee's, Charles sells his share to Peter, making Peter the sole owner of the hotel. Two young married couples share a large suite for a brief vacation in San Francisco. Jonas Robinson, a nose-to-the-grindstone accountant, is married to Melissa, a frivolous fun-loving blonde; and journalist Sean Marris, a rakish bon vivant, is married to Kate, a prim, practical woman. A daytrip turns into an impulsive fling for Sean and Melissa, which draws Jonas and Kate together for a more serious affair.